Today I want us to review what tactics or actions you can use to “local marketing” your target audience and, consequently, increase conversions, even when you do not live near them.
If you’re ready to start local marketing, choose some of the ideas listed here and try them out at your company to see if you can grow your local customer base.
Here we present 10 proven local marketing strategies for small business
1. Focus on Local SEO
This first tactic should be considered a marathon instead of a sprint because it is not something that can be done overnight.
Instead, you can plant the seed for future web traffic by starting to target keywords that are specific to your local business.
For example, if you have a business called Tintoreria “Sr Limpieza” in Tenerife North, you may want to develop content on your blog and website that focuses on the key phrase: dry cleaners Tenerife North. This will attract potential customers who live in your area and are looking for local dry cleaners.
Please avoid 8 common SEO errors on the internet when you use local seo for your business marketing.
2. Use placement targeting with AdWords and Facebook
Once you’ve developed content that highlights your local keywords, you can get even more in mind by using location targeting with AdWords.
This allows you to show your ads only in the locations you select, which helps you focus your marketing investment in the areas where you will find the right local customers.
Similarly, you can use location targeting with Facebook ads to refine your audience for your local campaigns.
3. Create landing pages for each geographical area
It is possible to have more than one local marketing keyword you are targeting in your business. There may be a handful of other cities in your local area, other than the one where your business is located. This means that you can have 5 to 6 keywords to use, each addressed to a different city.
One way to ensure that marketing content is relevant to potential customers in each of these cities is by creating some different landing pages (in English “landing page”) that have specific content for each location.
You can use each page as the destination link for your ads and marketing campaigns that target each local keyword.
4. Use Yelp
Yelp has to do with local marketing, so it’s imperative if you’re starting to run local marketing campaigns. The first step is to claim your Yelp business page.
Once you have claimed your page, you can update the contact information that appears in your business, see and respond to the opinions of customers, post content such as photos and special offers, and see your activity as a visitor.
Often, Yelp is the first result that appears when searching for local businesses on Google, regardless of whether they are monitored or not.
This is why Yelp should be part of the marketing strategy of any local company, regardless of any other local marketing tactic that you employ.
5. Try marketing through SMS
SMS means short message service and refers to what we call text messages. Have you ever received a text message for a sale at a local store or an update from your dentist that it is time to schedule your next appointment?
That’s marketing by SMS. This type of local marketing is ideal for physical companies that want to increase the traffic of stores, service companies that schedule appointments daily, and any business owner who wants to reach potential customers in real time.
6. Sponsor local events
Depending on where your business is located, there may be many local events organized and managed by other local organizations each year.
In many cases, these organizations look for partners to support their cause, either be part of the team to organize the event or simply by donating money in exchange for being mentioned in their program and website.
Both options are an excellent way to take your business in front of local customers. If your company is in a more rural location, there is no reason why you can not expand your radio to support initiatives in neighboring cities.
Get in touch with other companies and stay tuned for support calls to get started.
7. Form a team with your neighbors
If sponsoring an event is not really for you, consider going to a smaller scale and partnering with a neighboring business to double your reach through cross-promotion.
It can be as simple as giving away your coupons, flyers or business cards to another store to display at your counter while you do the same for them.
Or, you can create co-branded offers that reward customers for making a purchase in both locations: “Buy one of us, get half of them.”
There are many ways to partner with other small local businesses to have a great impact on your customers.
8. Empower your employees to be marketers
Your employees can become one of your best marketing methods when you have local businesses. After all, they are the ones who interact with their customers day after day.
The key to training your employees to be marketing specialists is twofold. In the first place, they should be able to have a complete education about your business, your products, and your goals.
They can not promote themselves if they do not understand what the business is about. In the second place, it can encourage employees of the storefront to become vendors offering incentives. Not everything has to be monetary.
9. Join a reference network (or start yours)
The reference networks pass from one side to another between companies and can be a perfect marketing tool for a local business.
Because referral networks rely on word of mouth marketing and customer evaluations, you can take advantage of all the work you’re doing on Yelp and other review platforms.
The value comes from taking advantage of existing relationships with customers to expand their reach by making their business face the networks of each of their customers. If there is still no local reference network, consider creating your own.
10. Switch to local TV news and other media
The local media are always looking for interesting and relevant news to share with readers and viewers.
If you have an event ahead, a launch of a new product or a special event in the store in the process, your local media may be interested and want to present your business in an upcoming story. Get your project to become news
If you can link a business event with a local news or a hot topic, your company can be instantly more relevant and interesting.
Try some of these local marketing ideas and see what kind of results you get.