SEO is more fashionable than ever. However, it is not strange that some SEO errors are made, perhaps due to ignorance.
So much has increased its popularity in recent years that do not stop appearing post, ebook, and online courses to learn this discipline of online marketing.
However, SEO is not as easy or as simple as many web pages or blogs.
SEO is not just about putting emojis in meta titles, putting keywords in the text or making your website load fast. SEO is much more technical and complicated than all that.
Fruit of this inexperience in SEO there are a series of failures that I have detected among the beginners of this subject and that is the post of today, of the 8 most common SEO errors that occur on the Internet.
With this post, I simply want to make you see that SEO is much more than observing if a statistic goes up or down.
Keep in mind that the Google algorithm takes into account more than 200 SEO factors to position a web page. So, imagine if this SEO is complicated.
Therefore, I am sure that after reading this post you will see how SEO is often not what they told you in the blogs you were reading and it is something more complex.
Go for it!
SEO Errors 1: Wanting to get 100% on the Google Page Speed Insight
Damn the day that Google sack is a tool to measure the loading speed of a web page or its WPO.
This tool has led many webmasters to become obsessed with achieving 100/100 in this application leaving aside aspects as important as the usability of the user.
I’ll give you an example, if you use this tool on a blank web page you’ll get the famous 100/100 in the tool, but what’s the point? Normal, it is blank.
This will make you see that the utility of this tool is relative. Effectively, this tool will detect serious flaws in the WPO of your web page.
However, it is not convenient to be obsessed with it since it acts according to automated parameters and not according to real parameters.
SEO 2 error: Obsessing with Yoast semaphore SEO
Something similar to the above occurs with the WordPress SEO Yoast SEO plugin.
This plugin to optimize the SEO of your web page supposes authentic headaches for the newest users.
This traffic light turns green when your SEO is correct, according to its parameters automatic parameters and not real.
To make the test of how relative this traffic light is, it will be enough to write an unconnected and non-logical text (although optimized according to the indications of Yoast SEO) to see how the traffic light is green, despite being a useless text.
For this reason, that the traffic light is green will give you a global idea of whether you have made a correct optimization of the post for a specific keyword, but in no way get the traffic light in green will be synonymous with having an impeccable SEO Onpage.
SEO 3 Error: Attacking keywords without searching
The issue of attacking long tail keywords has gotten out of hand. So much so that people optimize their posts for keywords of 5 and 6 words that only have 10 searches per year.
This is a clear newbie mistake.
Attacking keywords in your posts with less than 50 monthly searches is not optimal at all. Why?
Simple. Keep in mind that if your main word of the post has 50 searches per month, your website, even being the first in the ranking, will not take more than 25 visits in 30 days. Or what is the same, you will get less than one visit per day for that keyword.
Therefore, if you want to get visits the fundamental thing is to attack keywords with a minimum search volume (at least 200) if you really want to get real web traffic.
SEO Errors 4: Use a free cache plugin
Using a cache plugin will make your web page lighter, improve your WPO or upload speed. And consume fewer resources on your server.
However, despite the fact that there are some pretty decent free cache plugins, from my point of view, using a free cache plugin does not make sense when there are great premium options and for less than 50 euros a year.
This is a resource that should not be skimped because, in my opinion, is one of the main SEO mistakes that are made when you are new. Use free caching tools (and in general) that do not do their job well. And that in the end, do more harm than good.
If you accept some advice: if you want a premium cache plugin for WordPress to use WP Rocket.
This plugin will optimize your entire web page in very few clicks and without the need for important technical knowledge.
SEO 5 Error: Do not mark structured data your web
The same thing happens with this step as with the previous one. People use the free All In One Rich Snippets plugin or free templates to get web pages marked with structured data. However, as I always say, in the end, the cheap is expensive.
If you acquire an SEO template optimized with structured data you will have to get a premium template such as GeneratePress and a structured data markup plugin such as Schema PRO.
In the end, and despite being payment tools, you will be saving headaches. And you will be improving your web positioning for very little money.
Keep in mind, that this type of tools makes a correct structured data markup for your web page. In other words, they give Google extra information that almost nobody gives.
For this reason, web pages marked structured data get that SEO plus others do not.
SEO errors 6: Typical SEO error to create links in all possible sites
Pretty common SEO error. You hear that you have to create links the more the better and start getting links in any forum, blog or website that allows it.
This is a mistake. In linkbuilding issues, quality is important and it is not worth creating any type of link at any price.
It will be better to have 20 difficult links to get, related to the theme of your web page, with a 100% optimized link. And within a contextual environment to have 100 links in signatures of forums put for yes.
When it comes to creating links, there are fewer and better than many and bad ones.
SEO Errors 7: Obsessing with the metrics of the different SEO tools
I did it at the beginning, too. I became obsessed with the graphics tools like SemRush, Ahrefs, DA of MOZ, the Alexa ranking, etc.
Now I understand that it is difficult to disengage from them since they can become addictive when they see how they grow. However, I can assure you that, in the end, what really matters is that the number of visits to your Analytics goes up month by month.
As much as these tools give you metrics or rankings, the important thing will always be to get more web traffic to your site, which generates the benefit or goal that you had raised at the beginning (get web traffic, monetize the portal, offer services, etc).
Therefore, this metric will give you a slight impression of how your website is working globally. But it will not be a metric to take into account to carry out different SEO actions.
SEO errors 8: Cannibalize content
This SEO error is quite common in people who do not have much idea of SEO.
I am sure that you have read a thousand times that the important thing in a blog is to write periodically (every one or two weeks).
Well, I’ll tell you something, it’s a mistake, write to write is silly (unless at SEO level).
Better few posts and optimized than many without optimizing.
Once dismantled this myth I will tell you that the more articles you write the more chances you will have to cannibalize the searches since you will have a greater lack of control over the content of your web page or blog.
Keep in mind that, the cannibalization of keywords occurs when doing a search for a term or keyword appear two different results from the same web page.
This happens because Google is not clear about which page resolves the user’s doubt within the site. And, therefore, is a negative SEO factor.
For this reason, plan your content and in this way, you will avoid the cannibalization of keywords on your website.
You will see how in the end it is better to write little and of quality (following a strategy and an editorial calendar) than to write a lot and without any strategy.