Baby store– The sale of baby items is a great business opportunity. In this article we will answer some important questions you must ask yourself to start a shop for the most tender of the house.
Aspects of the market for baby items
Since the year 2000, the births of babies in Spain has remained between 400,000 and 500,000 boys and girls.
If you add to this that babies grow week by week , you will know that parents have to make constant changes of baby clothes , accessories, toys, high chairs, bottles, etc. At least the first 24 months of life.
These statistics and conditions please me because they guarantee a stable market and it promises to be maintained for years to come.
What audience do you want to reach?
Consumers of baby accessories are known for preferring well-known brands. However, depending on what audience you want to reach , you can choose between the range of products from the cheapest, to the most exclusive and expensive.
If you want to target an audience with average purchasing power , then you can end up with merchandise combining prestigious brands such as Fisher Price and others not so well known, but of good quality and at a good price.
If on the contrary, you seek to reach the public with greater purchasing power , then if you must offer famous brands and exclusive and fashionable items.
And with respect to the age of your clients, do not worry, because we all like to give things for the baby that was born. Not only parents, also family and friends.
In addition, the occasions to make gifts for children help a lot. For example, baby shower, visit to the hospital center on the day of birth, go to meet the newborn baby, first year of life, etc.
What kind of baby accessories are you interested in selling?
Once the target audience has been chosen , you have to select what type of products or lines you are interested in selling.
The range to choose is quite broad, for example:
- Basic baby items: for example, strollers for babies, high chairs for babies, sterilizer, baby bottles, accessories for newborn babies, baby clothes, or more curious things like hammocks for babies.
- Furnishings: for example, changing tables, cots, chests of drawers, cabinets, etc.
- Articles for babies and their food: sterilizers, baby bottles, cutlery, bottle holders, anti-spillage glasses, etc.
- Decoration: lamps, stickers for walls, paintings, mobiles, etc.
- Items for babies and their hygiene: lotions, towels, bibs, cleaning kits, colognes, brushes, etc.
- Baby clothes: from newborns to 24 months you can offer in your baby store.
- Educational toys for the development of the baby: wooden or plastic buckets, rattles, stories, swings, etc.
- Arrange the baby baskets, which are kits with accessories for newborn babies. Baby shower lists.
What is your competence?
Let’s now explore which are your main competitors, so that you can differentiate yourself from them and contribute a real value to the market.
- Franchises specialized in baby items.
- Large department stores that have specialized sections with baby items.
- Large baby supply stores offering all the lines.
- Small and specialized shops.
- Baby items stores online.
Innovative ideas for a baby store
As you already know the competition, then I’ll give you innovative ideas to differentiate yourself from them.
Accessories for babies for natural, happy and responsible upbringing
Natural parenting is a current that some parents have chosen to accompany the growth of our children.
It is about respecting the development rhythm of the baby and the children and abandoning punitive, authoritarian and separating parenting practices of love and physical contact with parents.
Those of us who practice this current believe that some baby products offered in the market reinforce unnatural upbringing.
That’s why we spent it looking for baby shops that offer orientation and products to encourage, for example, breastfeeding, co-sleeping, transport with scarves, massages, etc.
So, there are few offers offered by baby shops with respect to this breeding stream, and it is an opportunity that you can take advantage of to differentiate yourself from the competition.
Create online store
Another way to differentiate yourself is to create an online store, which not only has to be for sale, you can also encourage barter, as does, for example, the undertaking of Polity Angles.
Managing baby store
- Take into account 4 key points for the administration of your store for baby items: marketing and sales, operations, human resources and finance . Here you have an article with an easy Guide
- Design a marketing plan for your baby store. I recommend you with your eyes closed this article on how to do marketing for a store , it is clothing, but it will work perfectly for you.
- Messmate in the decoration of your showcases and saline s , they will be the hook to attract your customers at street level.
How to set up a baby supply store
You must take into account several details to set up your baby store.
Your location should be located in a busy area. A shopping center could be a good option. Failing that, a street where there is a variety of shops to ensure good pedestrian traffic.
- Locate your business location
- The place of your company buy or lease?
The characteristics of the premises can be the following:
- Large space for displaying baby items. It should be spacious because you will surely have baby objects of high volume, such as cribs.
- Space for attention , advice and commercial transactions with customers.
- Space for the warehouse . In it you must have a stock to replace the products with the highest turnover.
- Area for staff cleaning.
What is the initial investment to set up your baby supply store?
It is difficult to calculate at this time what your initial investment would be. Everything depends on the conditions, location, sales line . But I can do 2 things.
Do a mini investigation about some amounts and give you an approximate. In this case, of all that I have said, plus expenses of adaptation of the premises and payments to personnel, the initial investment is around 70,000 dollars
Well, you already have what you need to know to set up a baby store. I can only tell you to take advantage of the decoration and color to catch your customers.