Are you thinking about starting and starting your own beauty business? If until now as a freelance professional of beauty and aesthetics, you have been offering your services at home, moving for each appointment to the home of the clients, perhaps the time has come to start thinking about how to open a beauty salon at home.
With this formula, you can continue moving if the occasion requires it (for example, combing and making up a bride at home or at the place where the ceremony will be held, or at the home of a larger client who cannot travel with facility), but you will have a physical place where you can take care of the rest of the clients, offering them more specific treatments that require equipment or special materials.
Having your own beauty salon at home will give you many advantages, such as working in one of the rooms of your home, saving money on transportation , putting your own hours of attention and organizing your appointment schedule in a more flexible and effective way. Also, you can work with your stretcher or chair, in a perfectly conditioned space with professional equipment, with what you will gain in comfort and tranquility. In addition, the fact of having a physical place where to serve your customers, will allow you to take greater control of your business and become the beauty and reference cabinet of reference for your fixed clientele.
To help you take the step, we have created a checklist with all the steps and tasks, which you must take into account when opening a beauty salon at home and convert one of the rooms of your home in your beauty salon. Attentive, do not lose detail.
7 Ideas for opening a beauty salon at home
- Review the legal terms (licenses and permits)
- Design and structure the space
- Mark a budget
- Order the installation of electricity and plumbing
- Set your price list
- Have a management and marketing software for beauty salons
- Notify your customers by social networks
How to open a beauty salon at home- 1: Review the legal terms (licenses and permits)
Find out about your permits and licenses at your local town hall, which you must request in order for your beauty business at home to be legal. Also, once you have the permits, you must get up to date with your tax advisor so that it helps to manage the payment of your taxes and fiscal requirements, as an independent, owner of your own room.
How to open a beauty salon at home- 2: Design and structure the space
How much space will you need? What activities will you develop? How will you guide and distribute all your equipment and furniture for aesthetics and beauty? These and other questions are what you will have to ask yourself before starting your project. For example, if in your beauty salon you are going to offer hairdressing, makeup and nail services, you must choose a large room, which allows you to create three different areas:
- A small reception area with a sofa and a couple of chairs, as well as a counter table.
- A head wash and a couple of cutting and combing positions, which you can also take advantage of to make up. Do not forget to place a couple of good mirrors with extra lighting.
- A Nail bar, with a table and two chairs.
If, in addition, you want to offer hair removal services and facial / body aesthetics, you must book a second room or a reserved area, protected by a parabán, where place the stretcher and the equipment, as well as the cabinets or shelves, where you will place your products for internal consumption and sale to the public.
Also, you must take into account the entrance of natural light. If you can choose a room with indirect and beautiful natural lighting, better. So you only have to accompany it by the light of the halogens and some spotlights in the mirror or dirigible lamps on the stretcher. If the lighting is too strong, it may disturb customers or give them heat. The more refreshing and relaxing your visit, the better.
How to open a beauty salon at home- 3: Mark a budget
Having a well-marked and realistic budget will make life much easier, because it will force you to stick to it and spend more than you can afford. Also, depending on this maximum amount you can organize your beauty salon in a single room with chairs, a table of manicures and a multifunctional stretcher, or expand a little more or have more sophisticated equipment. Our advice is that you start with the basics and as you get profitable, start investing in improvements and new equipment, furniture and decoration.
How to open a beauty salon at home- 4: Order the installation of electricity and plumbing
Condition your beauty salon at home, installing several plugs for your equipment and an air conditioning machine with air renewal, as well as taps for a small shower, the washbasin and a washbasin / sink. If you are going to make a comprehensive reform of the stay, you must ask for the necessary work permits. The reform company you hire can advise you or take care of it, as well as provide the services of the electrician and plumber, if you need it.
How to open a beauty salon at home- 5: Set your price list
To determine the pricing strategy of your treatments and products, you must take into account your expenses (electricity, water, taxes, self-employed rate, cost of equipment and materials, etc.), without losing sight of market prices. Observing and taking references from your competitors will help you create a service letter with fair and adequate prices.
How to open a beauty salon at home- 6: Have a management and marketing software for beauty salons
Although you work from home and you are starting, you must have management and marketing software such as FLOWww, which allows you to manage your customers’ information, your appointment book and your accounts, and also provide statistics and reports with numbers real about your business, as well as marketing tools, that help you to attract and retain your customers.
How to open a beauty salon at home- 7: Notify your customers by social networks
Promote your beauty salon on social networks and create special offers to convert your followers into customers. If you take care of your social channels (Facebook and Instagram, for example) with attractive images, super attractive global discounts and great content, and of course, accompany them with a link so that customers can request an appointment from Facebook , you will be able to make them fall in love and turn them into customers of your business.
We hope you will like these ideas to a beauty salon. We want your comments and suggestions to improve our ideas. Thank you and have a nice day!