If you have more customers than you can cope with, have no plans for expansion and have more than enough money, then you probably don’t need a website. For the rest of us a web presence is an absolute necessity. When it comes to planning your website it is important that you have a clear idea of what your company branding looks like and this includes things like your company logo and colours but also the tone of voice that you use in your written communication. A Gloucestershire Branding Agency such as reallyhelpfulmarketing.co.uk/services/brand-development-gloucester/ can help you figure these keye elements out
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Don’t be invisible
A recent article posted by Inc cites the
2013 statistics uncovered by Google research showing that 55% of businesses surveyed
had no web presence. According to one American commentator, you might as well
be a ghost if you don’t have a website ‒ opportunities will simply pass through
you.
Small businesses that decide to ignore the online world tend to be local
concerns, with the managers and owners believing that word of mouth is
sufficient to bring in the required number of customers. Whilst this may be
true to a certain extent, these managers are failing to understand that the
internet has changed the way in which we research our purchases and services.
Thanks in part to the rise of social media platforms, we have become far more
savvy about connecting with each other online. This has carried over into our
business affairs and consumers love to interact with brands, as witnessed by
the growth in review sites. Nowadays we are all critics and we expect to find
out more about the companies we deal with, even when they are locally based.
Even local concerns need a web presence
The Guardian’s
Small Business Network recognises that building online relationships
with visitors can foster brand loyalty and encourage local people to engage
with your company.
It is relatively simple to put together a basic website yourself, but for real
results it is best to use professional web designers who know exactly how to
create the perfect website for your needs. Smaller design companies outside
London tend to offer the most competitive rates; therefore, wherever you are
looking for support, you are guaranteed to find a company that will create the
perfect site. Some designers will even build you a CMS (content management
system) to enable you to update your content without incurring further charges.
Don’t lose out on opportunities due to a lack of foresight. Build a website and
keep the customers coming back for more.
