A Business Plan to Open a Flower Shop

A Business Plan to Open a Flower Shop

In the world, there are many different enterprises that, irrespective of climate, political situation, demographic and economic conditions, will bring profit. One of such successful business ideas is floristic. Open a flower shop is a very popular way to make money and, despite the high competition, is still profitable.

Where to open a flower shop?

To open a flower shop, its location is very important. Definitely, a trade point should be located where there are many people. Almost every person several times a year gives someone a bouquet of flowers for national, personal holidays, or just to improve the mood of a loved one. And in search of a bouquet he goes to a store located nearby, or by which he goes to work, study and so on.

A Business Plan to Open a Flower Shop

There are two ways to sell flowers. First, open your own flower shop. This idea is quite expensive to implement. The cost of the store depends on the location of the type of construction, as well as other factors and can vary from 24,000 to 75,000 Dollars. Of course, for a beginning entrepreneur, this is a fairly serious amount.

Another option is to open a small pavilion, a stall or booth where you can sell flowers. The idea is quite interesting and will cost, of course, cheaper, but still, it will be quite expensive and complex enterprise. In this case, you should take care of the special heating in the winter (the flowers should be in a warm room). The implementation of this idea will cost from 5,000 Dollars and more.

The third, and probably to date, the best option is to rent a pavilion or retail outlet that you could adapt for your own business. The arrangement of the pavilion (in case the room is free) you will cost 1200 Dollars. The cost of renting a room, as a rule, depends on the prestige of the area and the patency, but on average you should be ready to pay about 750 Dollars a month.

When you decide which of the three options is most suitable for you, you can start looking for a place. This is probably the most important point of this business. From how well you choose a place to open a flower shop, your future profit will directly depend.

The best places to open a flower shop:

  • Shopping centers
  • Cinemas and theaters
  • Places of large concentrations of people (for example, the market, the city center)
  • A district, in the immediate vicinity of the city cemetery
  • Railway Stations
  • Airports

The listed places are very beneficial for floristry, but keep in mind, sometimes it is better to open a flower shop in a less popular place in order to fill an empty niche and enjoy a higher profit than in a theoretically more profitable place.

A Business Plan to Open a Flower Shop

For whom floristry can become a successful business?

The ideal owner of a flower shop can be one who:

  • Very well versed in flowers
  • Used to getting up early
  • Has a creative mindset
  • In the character, storehouse is assiduous and patient

Do not expect that the occupation of floristry is an easy business that brings only pleasure and great profits. Not everyone can do it. A great c1hance to excel at an industrious and patient person who understands colors.

Also, the seller must have an artistic taste and skills of beautiful design of bouquets, as flowers are often a gift, which must be appropriately decorated.

And of course, the flower seller should be a responsible and disciplined person. Every day he needs to get up early, and weekends and holidays, as a rule, are the most profitable, which means that we have to forget about happy holidays with friends.

A Business Plan to Open a Flower Shop

The subtleties of the profession

Floristic is not just business, but, in a certain sense, a way of life. A florist who owns a business must get up early in the morning. Why? The reason is that at dawn you need to purchase fresh flowers in warehouses or in greenhouses. At 9.00-10.00 you will have few chances to find fresh, beautiful plants.

Typically, the schedule of the florist from 8.00 to 20.00. His customers buy bouquets for colleagues, hurrying to work in the morning and in the evening, going on a visit, a theater or on a date.

It will be good to arrange delivery of bouquets with courier service to your home or office. This is a very in demand and well-paid service.

Where to begin

If you have a small pavilion (usually start small), it is better to invest in a small range of colors. First of all, these are roses (red, the length of the stem is about 40 – 60 centimeters), since they are most in demand. In addition to roses, the assortment should include less expensive lilies, gerberas, daisies, tulips, freesias, and seasonal flowers.

When it comes to plants in pots, those that do not require special care, such as fern, ivy, Kalanchoe, azaleas, violets, dracaena, will be ideal. For more demanding customers in your store must be present orchids.

In order not to overpay, the current wholesale prices you can check on the sites of exchanges for the sale of a flower.

In case you have a large room it is worth puzzling by selling related products:

  • Plants and flowers in pots
  • Original ceramic pots
  • Different type of soil for planting
  • Peat pots for seedlings
  • Fertilizers
  • All kinds of accessories for plant care


The profitability of this business is very high. It can reach 150% for cut flowers and 250% for plants in pots. But keep in mind that plants often die, so high profitability is not fully reflected in profits. So roses, stored for a long time in the cold, quickly fade, which means that the frustrated customer next time will go to another store. As a rule, sellers who, in pursuit of short-term profit, do not want to cull spoiled goods do not stay in this business for a long time.

A Business Plan to Open a Flower Shop

The intensity of sales depends on the season and holidays (when the profit of florists increases several times).

Here is the list of holidays:

January is the “old” New Year

February – Valentine’s Day

March – International Women’s Day

March – April – Easter and memorial days

May is Victory Day

May – October – Weddings

May – June – the end of the school year and graduation party

September – the beginning of the academic year

October is teacher’s day

December – Christmas and New Year

Year-round – countless birthdays, anniversaries and so on.

A Business Plan to Open a Flower Shop


The costs include:

  • Rent of premises
  • Purchase of necessary equipment
  • Purchase and depreciation of a car
  • Buying flowers from wholesalers
  • Purchase of a cash register
  • Purchase of related products
  • Communal expenses


Floristic is perfect for people who love flowers. At the same time, it is necessary to assess the business quite pragmatically enough to make it economically efficient. Flowers wither pretty quickly, so it’s necessary to look for sales points in close proximity to busy places to ensure a good turnover. The big plus is the low cost of entering the flower market and quick payback. The success of the enterprise largely depends on the location of the store, which should be in a crowded, convenient place.

The writer of this article, currently manages his own blog moment for life and spread happiness and is managing to do well by mixing online marketing and traditional marketing practices into one.

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