What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah...
Ask Me Anything About PPC
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How Do Tracking Pixels Affect Site Speed? Ask The PPC via @sejournal, @navahf
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with...
Do Manual Adjustments Still Make Sense With Automated Bidding? via @sejournal, @navahf
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah...
How Can I Build On SEO Knowledge To Be Better In PPC? via @sejournal, @navahf
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in...