Business of TV – Mindfulness & Wellness Magazine

The article was first reported on, and published by Digiday sibling Modern Retail Athletic footwear company Hoka is taking to...

‘Some real-time adjusting’: How the Boston Celtics are working with advertisers

The Boston Celtics aims to get as many eyeballs on its own brand — as well as its sponsors —...

This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which...

Connected TV combines the best of traditional TV and digital for advertisers. At least, that’s the promise of CTV. In...

This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks’ and advertisers’ efforts to shift...

This week’s Future of TV Briefing looks at how last year’s upfront negotiations and the past year’s scatter market have...

Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market....

Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is...

This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in...

For as quickly as Nielsen’s grip on the TV measurement market appears to have loosened in the last year, the...