Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV
Almost two years after the two ad-tech companies merged, TrueX and Gimbal will roll out a new ad-marketplace product that...
Business of TV
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Future of TV Briefing: How TV’s different measurement undertakings fit together
In this week’s Future of TV Briefing, let’s try to make sense of the different attempts to tackle TV’s measurement...
Future of TV Briefing: 5 questions that will shape the future of TV in 2022
The Future of TV Briefing this week looks ahead at the top questions likely to dominate the TV, streaming and...
WTF is automatic content recognition?
Your TV is listening. And watching. Whether a TV is listening or watching along with a viewer depends on whether...