Media Briefing: Publishers grapple with an existential crisis as they prepare for post-cookie landscape
This week’s Media Briefing looks at why some publishers would prefer to completely reset the online ad market amid the...
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Future of TV Briefing: The definition of a household is complicating the industry’s measurement makeover
This week’s Future of TV Briefing looks at the definition of a household dilemma that complicates the industry’s measurement makeover...
Digiday+ Research: Where publishers see revenue growth in 2022
For all the progress publishers have made in diversifying their businesses, many of them head into 2022 more optimistic about...
Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year
While the Super Bowl is always important — advertisers wouldn’t pay $6.5 million (that’s the going rate this year) for...
Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion
For the better part of three years, European-based media agency Mediaplus has quietly operated in the U.S., forming partnerships where...
Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays
After nearly two years of the pandemic, the impact of the various waves on advertising isn’t as clear cut as...
Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation
The agency world is riding into 2022 in high spirits, but the Great Resignation — and talent issues in general —...
Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others
For nearly 40 years, Catalina has gathered data on consumers’ shopping habits, providing its insights to mostly CPG companies and...
Media Briefing: What challenges and opportunities await the media industry in 2022
In the first edition of the Media Briefing in 2022, Digiday’s media team looked ahead to the predominant opportunities and...
Marketing Briefing: Marketers rethink CES as in-person activities continue ‘to be a gamble’ with the Omicron variant
With the Omicron variant continuing its surge in the U.S., it’s hard to imagine choosing whether to travel to attend...