Future of TV – Mindfulness & Wellness Magazine

‘It’s a love-hate relationship’: VidCon’s Gen Z attendees sound off on TikTok, YouTube, Instagram, TV and streaming

People in the advertising and media industries love to talk about young audiences and what they do and don’t like...

This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks...

This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which...

Connected TV combines the best of traditional TV and digital for advertisers. At least, that’s the promise of CTV. In...

This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks’ and advertisers’ efforts to shift...

This week’s Future of TV Briefing looks at how last year’s upfront negotiations and the past year’s scatter market have...

Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market....

This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in...

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. The...

For as quickly as Nielsen’s grip on the TV measurement market appears to have loosened in the last year, the...