Amazon and the Trade Desk ink deal to deploy UID2
The Trade Desk has inked a deal to integrate Unified ID 2.0 with Amazon Web Services as the ad tech...
Life Beyond the Cookie
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Can contextual provide a better solution than cookie-replacement options, asks the MMA
Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear...
The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others...
Google plots further Privacy Sandbox trials but concerns still linger
Google is preparing further Privacy Sandbox trials in its bid to shepherd the media industry toward a new staple for...
How Fandom is using its insights into fans’ online behavior to pitch advertisers
As a Wikipedia for all things entertainment, Fandom has a trove of 40 million pages dedicated to TV shows, movies...
WTF is Google’s Topics?
Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many...
With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two
A decision on guardrails to help the ad industry gain consent to track people across the European Union was meant...
Overheard at IAB’s ALM: ‘Big Tech is now the de facto global regulator’
The IAB’s ALM took place this week where industry leaders debated grappling with enhanced privacy requirements in the day-to-day runnings...
‘IDs don’t belong on the open web’: the pragmatic publisher’s case for privacy-first ads
After a prolonged hiatus on the conference circuit, the ad tech hordes are again congregating with the IAB Tech Lab’s...
Key challenges Google must face in what is arguably the most pivotal year in its history
Google-parent Alphabet today, February 1, posted revenues of $75.3 billion for the closing quarter of 2021, an annual upswing of 32%, as...