Amazon and the Trade Desk ink deal to deploy UID2
The Trade Desk has inked a deal to integrate Unified ID 2.0 with Amazon Web Services as the ad tech...
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The Trade Desk has inked a deal to integrate Unified ID 2.0 with Amazon Web Services as the ad tech...
Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear...
The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others...
Google is preparing further Privacy Sandbox trials in its bid to shepherd the media industry toward a new staple for...
As a Wikipedia for all things entertainment, Fandom has a trove of 40 million pages dedicated to TV shows, movies...
Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many...
A decision on guardrails to help the ad industry gain consent to track people across the European Union was meant...
The IAB’s ALM took place this week where industry leaders debated grappling with enhanced privacy requirements in the day-to-day runnings...
After a prolonged hiatus on the conference circuit, the ad tech hordes are again congregating with the IAB Tech Lab’s...
Google-parent Alphabet today, February 1, posted revenues of $75.3 billion for the closing quarter of 2021, an annual upswing of 32%, as...