‘From millions to tens of millions’: How Insider’s first-party data offering grew in 2021
Insider got a comparatively early start on its plans to get more out of its first-party data. It spent 2021...
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Introducing…the Masters of Uncertainty
The post Introducing…the Masters of Uncertainty appeared first on Digiday.
The Rundown: NBCUniversal’s first-party data platform keeps pace
The media dealmakers — and, seemingly, most everyone else — decided to stay away from CES this year because of...