‘TikTok is changing small brands’ lives’: How a startup drink brand is using the social platform, after going viral on it
This time last year, startup soda brand Poppi was reeling off its first viral TikTok, racking up more than 26...
Marketing on TikTok
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How small businesses are using TikTok to build brand awareness and boost sales
Ritika and Niki Shamdasani, sisters and founders of Sani, a South Asian-inspired apparel brand, got on TikTok in early 2020...