Marketing on TikTok – Mindfulness & Wellness Magazine

Ear piercing retailer Studs is taking a more serious stab at TikTok. Over the last year, the three-year-old, New York...

‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth

Plant-based food brand Silk is pouring efforts into TikTok for the first time, as the 45-year-old brand looks to refresh...

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost...

Online baby registry Babylist is making a big bet on video this year, leveraging TikTok in a play to boost...

Selling on TikTok is fast becoming as important for marketers as advertising on it — just ask L’Oréal. In the...

TikTok isn’t a social network — at least not in the traditional sense. People don’t open the app to see...

Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with its core...

Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers. The 130-year-old brand is...

Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a...

Did you know that people consume in the neighborhood of 1.4 billion chicken wings during and around the Super Bowl?...