‘My title was non-negotiable’: A Q&A with Cathy Hackl, chief metaverse officer at Journey
Over the past year, a new type of CMO has begun to take hold in the C-suites of media and...
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‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights
The U.S. Supreme Court’s decision to overturn its landmark ruling on Roe vs. Wade has companies still working through navigating...
‘Clients are being cautious’: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending
Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social...
Days Inn seeks unique ways to stand out as people return to traveling
Hotel brand Days Inn by Wyndham is introducing a new, limited-edition amenity: a pillow that acknowledges guests with a special...
Retail brands rush to cover abortion care, but not all of their workers may be covered
This story was first reported on, and published by, Digiday sibling Modern Retail After the Supreme Court announced on Friday...
‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers
Diverse organizations perform better. Marketers are always saying it, but there’s a good reason why. Sure enough, DTC business QuickBooks...
Companies are offering to cover abortion-related travel expenses to employees, but with strings attached
This story was first reported on, and published by, Digiday sibling Glossy In the wake of the Supreme Court overturning...
Why brands want to make NFTs useful, rather than profitable amid the crypto downturn
Despite the volatility in the crypto markets, consumer brands and e-commerce platforms are trying new ways to evolve NFTs from...
Despite mounting recession fears, esports brand partnerships are on the upswing
After hitting pause on ad spending in esports due to a shift of focus toward the casual side of gaming,...
Why Hoka is experimenting with connected TV in its first global campaign
The article was first reported on, and published by Digiday sibling Modern Retail Athletic footwear company Hoka is taking to...