Marketing – Mindfulness & Wellness Magazine

Each year, Super Bowl halftime show sponsor Pepsi ups its promotional game a bit more over the year prior. And...

‘The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the ‘post-advertising’ world

News that You & Mr Jones is now The Brandtech Group will come as no surprise to anyone who has...

In Graphic Detail is an ongoing series from Digiday that takes a “show, don’t tell” approach to covering the biggest...

This time last year, startup soda brand Poppi was reeling off its first viral TikTok, racking up more than 26...

Media optimization is increasingly a game of diminishing returns for online advertisers. No matter how well they set up campaigns,...

While the Super Bowl is always important — advertisers wouldn’t pay $6.5 million (that’s the going rate this year) for...

This may be the most far-out marketing strategy for an esports team’s jersey in a while. G2, one of Europe’s...

The glory days of quick and easy digital customer acquisition appear to be numbered. Over the last year, performance marketers...

Ritika and Niki Shamdasani, sisters and founders of Sani, a South Asian-inspired apparel brand, got on TikTok in early 2020...

Similar to how 2021 ended, 2022 has begun with today’s announcement that Media.Monks is to merge with 4 Mile Analytics,...