‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability
The way advertisers profile, target and reach people online across the European Union is on the precipice of change —...
Mindfulness & Wellness Magazine
ThinkForWrite
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The way advertisers profile, target and reach people online across the European Union is on the precipice of change —...
When the going gets tough for programmatic advertisers, their dollars tend to move toward places they trust. So when the...
The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t able to actually...
There are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of...