‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability
The way advertisers profile, target and reach people online across the European Union is on the precipice of change —...
The GDPR Impact
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‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern
When the going gets tough for programmatic advertisers, their dollars tend to move toward places they trust. So when the...
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu
The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t able to actually...
‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise
There are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of...