Inside Hearst UK’s multi-pronged approach to third-party cookie replacements
As the third-party cookie apocalypse approaches, it’s looking increasingly likely that there will not be one sole replacement that will...
The Programmatic Publisher
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The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase
Publicly traded companies have been disclosing their financial performance for the opening quarter of the calendar year in recent weeks...
‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising
Sustainability is one of the hot-button issues in the 21st century and one that’s increasingly generating discussion at the highest...
‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan
The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s...
Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace
Much like the broader world of online advertising where the deeper into publisher inventory you go, the less quality you as...
Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’
Brian O’Kelley, an executive widely thought of as one of “the godfathers of ad tech,” is back with his latest...