Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’
The 2022 Cannes Lions Festival of Creativity may look like a boozy celebration of the best creative work done in...
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On the French Riviera, ad tech braces for a correction
The great ad tech rebundling is here. Well, it is if the smoke signals coming from the Riviera are anything...
As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
The annual Cannes Lions Festival of Creativity is good for more than a sunburn along the Croisette and exclusive parties....
Cannes Briefing: Despite its reputation as a boondoggle, marketers and ad execs return to the festival ‘action-oriented,’ ready to wheel-and-deal
There was an air of uncertainty around the festival’s return after a two-year, Covid-induced hiatus with many wondering if the...
Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients
Subscribe: Apple Podcasts • Stitcher • Spotify In the final installment of the Digiday Podcast from the 2022 Cannes Lions...
Omnicom reveals it’s been working with Amazon to share data and train e-commerce personnel at all levels
Continuing a drumbeat of e-commerce moves that it’s rolling out during Cannes Lions, Omnicom has partnered with the king of...
Cannes Podcast: IPG’s data chief Arun Kumar wishes a Hippocratic oath existed for marketers
Subscribe: Apple Podcasts • Stitcher • Spotify The Cannes Lions Festival of Creativity is well underway, as the crowds along...
Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical
For an industry that was so desperate for an in-person reunion, there sure is a lot of talk about the...
On the Cannes Croisette, publishers put their best foot forward as industry hurtles toward the unknown
Another Cannes, another sojourn for publishers to the south of France in search of validation from the rest of the...
Cannes Briefing: TikTok wants its ‘low key’ approach to the festival to cement it as a serious player
It was expected to be a tempered return after a two-year hiatus, given the current state of the world. But...