WTF is marketing mix modeling?
The job of the CMO has become even more challenging. More and more, success is tied to hard metrics like...
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WTF is a decentralized autonomous organization (DAO)
As Web3 and the blockchain bleed more and more into the mainstream, new acronyms get thrown around regularly with little...
WTF is Google’s Topics?
Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many...
WTF is Web3?
A slew of new buzzwords were inducted into the media industry dictionary last year, including “the blockchain”, “NFTs”, and “metaverse.”...