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SEO can be a vicious cycle: what you need to know

There is a theory to suggest that search engine optimisation (SEO) can be a catch 22, or vicious cycle, due to the theory of backlinking and its importance to Google’s algorithm. In this article, we take a closer look at this vicious cycle and offer some tips on mitigating its effect.

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What is the SEO vicious cycle?

The idea is that popular content remains at the top of the search results because of the number of backlinks it has amassed. As more people search for content on a topic, they see these popular pages at the top of the results page, click on the link and then link back to this content from their own site. More backlinks = higher ranking = more backlinks.

Tips on breaking the SEO vicious cycle

The main thing to understand is that backlinking is only one element that influences how highly a page ranks. While Google is constantly updating its algorithm, all it is essentially doing is attempting to ensure search results are relevant to a specific query. Backlinking is one way in which a site can demonstrate its quality and relevance; however, it is not the only one. If a lack of backlinks is holding you back, here are a few things to try:

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1. Focus on usability

Make your site user-friendly by avoiding big blocks of hard-to-read text, ensuring you have fast page loading times, and by not packing the page with too many distracting ads that can drive visitors away.

2. Use professional SEO services

By using professional SEO Services, you can stay on top of changes to the Google algorithm and find out how best to improve your ranking while ensuring all the content you post is helping rather than hindering your search rankings.

3. Aim for quality content

One valuable way to improve your ranking is to prevent too many visitors reaching your site and quickly leaving. Make sure you are offering engaging, original and helpful content that people really want to read.

While quality backlinks are important when it comes to SEO, they are not the whole story. If you focus on consistently providing relevant content and a positive user experience, you have a great chance of securing that higher ranking and avoiding the SEO vicious cycle.


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